WHY I LOVE
I came up with the concept of synchronized snacking that led to a fun, visually compelling way to show the joy of sharing.
WHY IT STUNG
Getting six hand models to learn multiple finger choreographies is no easy feat, practice makes perfect.
WHAT I LEARNED
I was able to help Lay’s successfully launch a new product at the global scale because of a simple visual solution that could transcend language or cultural barriers.
Video series used across tv and social
Photography used for various in-store marketing materials
Agency: BBDO New York
CW: Gabe McFadden